How Flock works

One connection layer. Three modules. The whole ownership lifecycle.

FlockConnect plugs into the DMS and CRM you already run. It watches for ownership moments. It engages customers through our partner network. You stay in the loop — and in the revenue.

The FlockConnect platform

Three modules. One platform. Built for the dealer.

FlockShop curates. FlockMonitor watches. FlockEngage reaches out. Together they form the operating layer that lives between your dealership and the partners who serve your customers.

Module 01

FlockShop

Shops on the customer's behalf at every ownership moment — 100+ carriers for a lower insurance rate, credit unions and lenders for a better refinance, and protection quotes that keep their car on the road. Each offer matched to the vehicle, equity, and moment.

Module 02

FlockMonitor

Watches your existing customer for ownership signals — warranty expiration, finance triggers, insurance savings, new drivers, change of title, life events — and surfaces the moments worth engaging.

Module 03

FlockEngage

Reaches out to the right customer, at the right time, with the right offer, with your dealer brand and voice in the customer's preferred format.

The ownership lifecycle

Three customers sit in your file. Flock works all three.

The buyer is only one of them. The prospect who never bought and the customer who only services with you are just as valuable — and just as ignored once they go cold. Flock picks up every one of them and stays out of what your team already owns.

The buyer
Bought a vehicle from you
Day 0
Sale & F&I
Your team
Month 3–6
First service
Your team
Month 6–18
Insurance renewal moment
FlockCover engages
Month 11+
Refi eligibility
FlockFinance engages
Month 24–36
Warranty expiration
FlockProtect engages
Year 3+
Repeat & referral
Your team
The prospect who never bought
Worked, then walked — bought elsewhere or not at all
Day 0–7
New lead worked
Sales BDC
Day 7+
Goes cold, falls to the floor
Lost to follow-up
Re-engage
Did they buy elsewhere?
Flock re-engages
Now an owner
Insurance savings
FlockCover engages
Don't re-trade
Refinance instead
FlockFinance engages
Protect
Cover what they already own
FlockProtect engages
The service customer
Services with you — bought from you or not
Appt set
No-show, goes cold
Service BDC
Re-engage
Ownership review to retain
Flock re-engages
Check-in
Repairs discussed, not protection
Service advisor
Follow-up
Full cost-of-ownership review
Flock follows up
Save
Insurance + financing savings
FlockCover · Finance
Protect
Dealer-endorsed coverage
FlockProtect engages
The connection layer

The power of Flock is what sits in the middle.

Flock isn't a new system you log into. It's the bridge between the systems you already run and the partners that serve your customers — so customers stay yours, and the revenue stays with you.

Your dealership

DMS & CRM

The systems you already run — CDK, Reynolds, DealerTrack, Tekion, eLead, VinSolutions.

FlockConnect

Shop · Monitor · Engage

The operating layer that watches signals and engages customers on your behalf.

Partner network

Carriers · Administrators · Lenders

Decades of underwriting, product, and dealer-aligned economics — at the customer moment.

Nothing changes inside your dealership

No new staff. No new software. No change to your F&I process.

No new staff.

You don't hire anyone. Flock provides the outreach.

No new software.

Nothing to install on the desk. Integration sits in the cloud.

No change to F&I.

Whatever your desk does today stays exactly the same.

Pre-built for the tools you use today

CDK, Reynolds, DealerTrack or Tekion for DMS… VinSolutions, eLead, DriveCentric, DealerSocket for CRM… No problem — FlockConnect finds the right prospects and customers to shop, monitor and engage.

See it in 20 minutes →
See it on your data

Bring your LOGIN. Twenty minutes. Real moments.

We'll show which ownership moments are already in your customer file — and what they'd earn you under Flock.

Join a 20-Minute Call